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18 Feb
2023
Full-Time Data Driven Marketing Analyst – Tereeb
Job Description
The Marketing Analyst is in charge of implementing direct response marketing strategies across various media platforms. This position will collaborate with members of the marketing team to undertake ongoing testing and analysis in order to boost lead volume, improve conversion rate, reactivate existing customers, and acquire incremental new customers while offering the best possible customer experience. Our ideal applicant will be enthusiastic about marketing, work well in a team, be detail-oriented, communicate effectively, and multi-task.
Job Title : Data Driven Marketing Analyst
Location : Tereeb, Aseer, Saudi Arabia
Salary : $ 29.66 per hour.
Company : WATG
Job Type : Full-Time
Qualifications:
- Successful, uncommon, and failed items are identified, and new product releases are analyzed, evaluated, and reported on. Analyze local data, statistics, and consumer patterns, then compile into a presentation format for marketing or sales to use.
- Monitor and manage specified media on a daily basis, which may include SEO, SEM, direct mail, TV, SMS, email, and other kinds of communication.
- Creates, provides, and maintains intuitive dashboards that democratize digital data for marketers and other business teams.
- To assist the organization in achieving its objectives via close collaboration with business teams, he or she develops concepts to increase consumer awareness and engagement, as well as to increase customer satisfaction and achieve other corporate objectives.
- With the help of primary and secondary research, help Category Marketers come up with a clear, powerful selling story in a visually appealing digital format.
- A working familiarity of the Microsoft Office Suite, particularly Excel spreadsheets, is necessary.
- The testing and optimization roadmap, which produces and analyses hypotheses aimed at improving the digital experience and site performance, is powered by intelligence.
- You’re in charge of the technical aspects of critical marketing technologies like marketing automation and customer relationship management (CRM). Tools like these are used to create, disseminate, and monitor leads.
- Innova and other market research databases may be used to do advanced marketing analysis and data visualization using these tools. (a bonus)
- Analyze research/analysis data and convert results into meaningful business insights for media, communication, and creative teams, as well as department leadership, guiding overall marketing strategy and budgets, creative execution, and media mix.
Skills:
- Technically competent, a skilled communicator, and a desire to enhance operations and boost revenue through digital consumer connections are all desirable qualities.
- +4 years’ experience using data to design and measure content and inquiry/conversion marketing performance.
- Sponsored search (Google Advertising, Bing), PLA (Google Shopping), retargeting, social advertising (Facebook, Twitter, LinkedIn, etc. ), and Amazon Advertising or other self-serve retail marketplace ad platforms.
- When it comes to issue solving, the candidate must be able to dissect a problem into an organized approach, structure it, analyze it, and come up with proposed solutions to the problem.
- Database tools such as SQL, R, Oracle, Tableau, or Python should be familiar.