Full-Time Director, Media Planning & Buying – Al Duwadimi
Job Description
Digital Media Planners are sought after to serve as the company’s primary idea generator for prospective client pitches and ongoing client prospects, working closely with the company’s Sales and Account Teams. The ideal applicant will have extensive experience in digital advertising campaign research, planning, and execution, as well as a love of numbers and insights, a knack for solving problems, and an eye for the finer points. Our ideal applicant is a self-starting team member with a passion for identifying and converting a brand’s most promising leads, and the ability to tell a compelling, strategic story about how we will achieve our goals. The ideal candidate is organized, efficient, and upbeat, with the ability to manage numerous tasks simultaneously while maintaining high standards. The Digital Media Planner will play an integral role on our Strategy team and work closely with our internal Search Engine Optimization (SEO), Search Engine Marketing (SEM), Digital Media (DM), DM Creative, DM Analytics, and DM Analytics departments, as well as DM Sales. The Senior Director of Digital Strategy and Planning will be the one to whom you report in this role.
Job Title : Director, Media Planning & Buying
Location : Al Duwadimi, Riyadh, Saudi Arabia
Salary : $ 21.42 per hour.
Company : Ziff Media Group
Job Type : Full-Time
Qualifications:
- Keep an eye on the campaign’s progress as it’s being carried out by external media partners, and consider setting up regular meetings with key partners to discuss progress and answer any questions.
- Collaborate with other members of the digital marketing team to create and implement paid advertising strategies to support ongoing lifecycle programs and point-in-time demand generation campaigns for commercial and enterprise audiences.
- All necessary documents, such as flowcharts, media budgets, media authorizations, and vendorINSERTion orders, should be made and kept up to date.
- Create paid media suggestions across several channels based on customer goals.
- To submit suggestions for buy placements, research media outlets and business partners. Identify fresh advertising opportunities based on the objectives and strategy of the campaign.
- Collaborate to put buyer personas into action while implementing omnichannel advertising strategies for paid media campaigns.
- Monitor ad verification, brand safety, and viewability to verify that campaigns are carried out as planned by partners.
- Negotiate and manage paid media campaigns with strategic media vendors and ABM partners.
- Requests for proposals can be used to examine potential media partners for client campaigns and determine whether or not they are in line with client objectives and key performance indicators.
- Compare monthly vendor billing to third-party advertising stats to confirm accuracy.
Skills:
- Having the ability to negotiate direct media buys with vendor partners in order to obtain better pricing and more value for clients.
- confidence in navigating the B2B market to locate new channels based on industry or persona, as well as familiarity with the acquisition process for B2B software.
- Three or more years of experience in media planning and buying, including but not limited to direct, social, programmatic, and paid search.
- 2–4 years of experience in media marketing, with 2–4 of those years spent negotiating advertising campaigns and budgets with outside vendors.
- Ability to negotiate and purchase native media and create engaging content. Knowledgeable in dealing with outside media sales teams.