Full-Time Media Strategy Planner – Al Aridhah
Job Description
The Paid Media team is looking to add a high-energy, data-driven, and creative Digital Media Planner that is comfortable negotiating media buys directly with vendor partners. In this role, you will meet with vendors, negotiate media buys, and make sure campaigns are carried out as planned; these are all tasks you should find rewarding. Communicating your analyses and recommendations to customers and coworkers is just as crucial as your negotiation and campaign management skills. The ideal applicant has a positive attitude, can firmly defend our optimizations and work, and can break down difficult tactics in a way that everyone can understand. Finally, you want to work for a dynamic organization that places a premium on providing its clients and the industry at large with cutting-edge information and innovative ideas.
Job Title : Media Strategy Planner
Location : Al Aridhah, Jazan, Saudi Arabia
Salary : $ 22.22 per hour.
Company : Macy’s
Job Type : Full-Time
Qualifications:
- All necessary documents, such as flowcharts, media budgets, media authorizations, and vendorINSERTion orders, should be made and kept up to date.
- Work together to put buyer personas into action through omnichannel advertising strategies for paid media.
- Coordinate with other members of the digital marketing team to develop and implement paid media strategies in support of ongoing lifecycle programs and point-in-time demand generation campaigns aimed at business and enterprise customers.
- Compare monthly vendor billing to third-party advertising stats to confirm accuracy.
- Negotiate with important media vendors and Account-Based Marketing partners and manage paid media campaigns.
- Keep a watch on ad verification, brand safety, and viewability to ensure sure partners are carrying out campaigns as intended.
- Make suggestions for the client’s paid media strategy across many channels in light of their goals.
- Send out a request for proposals to prospective media partners for client campaigns that are in line with the customer’s goals and key performance indicators.
- Investigate potential business partners and news outlets before making any suggestions regarding ad buys. Utilize the campaign’s strategy and objectives as a starting point for uncovering untapped advertising opportunities.
- Keep an eye on how well your media partners are doing while carrying out your campaign, and set up regular meetings with the ones who matter most.
Skills:
- 3+ years of experience in media planning and buying, including paid search, social, programmatic, and direct buys.
- The ability to navigate the buying process for business software and quickly identify relevant new channels in the B2B market, tailored to a specific industry or buyer profile.
- familiarity with content marketing, native media negotiations, and ad buying. interacting directly with media sales teams from other companies.
- When negotiating media buys directly with suppliers, you may be able to get better deals and add more value for your customers.
- Proven track record of success negotiating media strategies and budgets with third-party vendors; ideally, candidates would have two to three years of experience in addition to their four to six years of expertise in digital media marketing.