Full-Time OOH Media Buyer – Nairyah
Job Description
Together with the rest of the digital marketing team, the digital media planner will create and roll out paid media programs that successfully and successfully accomplish the strategic business objectives of the company. This position is in charge of demand generation initiatives, brand awareness campaigns, and strategy, execution, optimization, and predictions. The ideal applicant enjoys establishing connections, performs well in negotiations, and keeps their ears to the ground for emerging platforms and clever business moves. This person ought to be able to brief creative teams on campaign objectives and interact directly with media outlets. Experience with digital marketing strategies and B2B SaaS marketing is a significant bonus. The primary focus of this position will be on purchasing digital media, however experience with traditional advertising is a significant bonus. A crucial component of success in this role is having a solid understanding of omnichannel campaigns and knowing how to choose the ideal media mix to reach a target demographic.
Job Title : OOH Media Buyer
Location : Nairyah, Eastern Province, Saudi Arabia
Salary : $ 23.17 per hour.
Company : Havas Media Group USA LLC
Job Type : Full-Time
Qualifications:
- Send out requests for proposals to prospective media partners to assess for client campaigns in line with client goals and KPIs.
- Monitor the effectiveness of the campaign as it is being carried out by outside media partners, possibly by meeting with them on a weekly or monthly basis.
- To submit suggestions for buy placements, research media outlets and business partners. Identify fresh advertising opportunities based on the objectives and strategy of the campaign.
- Use buyer personas to coordinate the rollout of omnichannel advertising strategies for paid media initiatives.
- Create and maintain up-to-date flowcharts, media budgets, media authorizations, and vendorINSERTion orders.
- Make paid media recommendations across several channels for a client based on their specific objectives.
- Monitor ad verification, brand safety, and viewability to verify that campaigns are carried out as planned by partners.
- Validate the accuracy of monthly vendor billing with data from unbiased advertising tracking services.
- Support continuous lifecycle programs and point-in-time demand generation campaigns for consumer and enterprise audiences by developing and implementing paid advertising strategies in tandem with the rest of the digital marketing team.
- Negotiate with strategic media suppliers and Account-Based Marketing partners to manage paid media campaigns.
Skills:
- Ad negotiation, native media purchases, and content marketing experience are required. Working directly with outside media sales teams is a plus.
- 3+ years in media planning and buying across paid search, social, programmatic, and direct buys.
- Direct advertising buys with vendor partners allow us to decrease costs for our clients and provide them with additional value.
- You’ve got to be familiar with the ins and outs of purchasing B2B software, and you should also feel at home exploring the B2B market for fresh channels on the basis of your industry and target audience.
- 4-6 years of experience in the field of digital media marketing, including 2-3 years of negotiating media plans and budgets with outside vendors.