Full-Time Project Employee, Media Strategy and Planning – Jeddah
To add to our Paid Media team, we’re looking for a dynamic, data-driven, and creative Digital Media Planner who has worked directly with vendors to negotiate media buys. You should feel at home suggesting new ways to use multiple types of media, meeting with suppliers, haggling over prices, and seeing that campaigns go off without a hitch. The ability to clearly articulate your analysis and recommendations to clients and coworkers is crucial, on par with your negotiating and campaign management skills. An ideal candidate would be someone who makes the office a pleasant place to be, can enthusiastically defend the merits of our optimizations and efforts, and can break down complicated strategies for laypeople. Finally, you want to work for a rapidly expanding business that places a premium on providing training and thought leadership to both its clientele and the wider industry.
Job Title : Project Employee, Media Strategy and Planning
Location : Jeddah, Mecca, Saudi Arabia
Salary : $ 23.85 per hour.
Company : LTO
Job Type : Full-Time
- Develop and implement paid media strategies in concert with the rest of the digital marketing team to support ongoing lifecycle programs and point-in-time demand generation campaigns for both business and enterprise audiences.
- Compare monthly vendor billing to third-party advertising stats to confirm accuracy.
- Keep an eye on metrics like brand safety, viewability, and ad verification to ensure that partners are following through on campaigns as planned.
- Submit a request for proposals to possible media partners for client campaigns that are aligned with the client’s objectives and KPIs.
- Construct paid media recommendations across many platforms, taking into account the client’s stated objectives.
- Find reliable partners and media sources to pitch to in order to suggest placement purchases. Use the campaign’s strategy and objectives as a starting point for uncovering untapped advertising opportunities.
- coordinate the campaign’s implementation with external media partners; this may entail setting up weekly or monthly meetings with key partners.
- Negotiate with important media vendors and Account-Based Marketing partners and manage paid media campaigns.
- Create and maintain process maps, media plans, media authorizations, andINSERTion orders with vendors.
- For paid media initiatives, collaborate to put buyer personas into action when implementing omnichannel advertising approaches.
- 2-4 years negotiating media campaigns and budget with third-party vendors, and 4-6 years working in a digital media marketing capacity.
- knowledge of content marketing, native media purchases, and ad negotiations. having first-hand experience dealing with outside media sales teams.
- Understanding of the procedure involved in purchasing B2B software and comfort in finding new channels in the B2B market by industry or persona.
- Ability to directly negotiate media buys with vendor partners, resulting in lower rates and additional value alternatives for clients.
- Three or more years of experience in media planning and purchasing spanning paid search, social, programmatic, and direct buys.