Full-Time Senior Media Planner – Bani Hasan
The Digital Media Planner will work closely with other members of the digital marketing team to create and implement paid media campaigns that help the company meet its strategic business objectives. Brand awareness and demand generation fall under this person’s purview, and they must plan for, implement, analyze, and forecast the success of these initiatives. The ideal candidate has a passion for networking, excels at negotiating, and keeps their ear to the ground for emerging platforms and strategic approaches. This person should have previous experience liaising directly with media outlets and conveying campaign parameters to creative teams. Experience with digital marketing and business-to-business software sales is a major plus. While digital media buying will be the primary focus of this position, experience with more traditional forms of advertising is highly desirable. In order to succeed in this role, it is essential that you have a firm grasp on omnichannel campaigns and the ability to determine the optimal media mix for reaching a specific demographic.
Job Title : Senior Media Planner
Location : Bani Hasan, Al Bahah, Saudi Arabia
Salary : $ 22.75 per hour.
Company : Horizon Media LLC
Job Type : Full-Time
- Create and maintain process maps, media plans, media authorizations, andINSERTion orders with vendors.
- Work with account-based marketing and strategic media vendors to negotiate and manage paid media initiatives.
- Support continuous lifecycle programs and point-in-time demand generation campaigns for consumer and enterprise audiences by developing and implementing paid advertising strategies in tandem with the rest of the digital marketing team.
- To recommend buy placements, conduct research on partners and media outlets. Based on the strategy and goals of the campaign, find new advertising possibilities.
- Make sure that the monthly billing from vendors is in line with any advertising metrics provided by third parties.
- Use buyer personas to coordinate the rollout of omnichannel advertising strategies for paid media initiatives.
- Ad verification, brand safety, and viewability should be monitored to ensure that partners are carrying out campaigns as planned.
- Send RFPs to potential media partners so you may evaluate them for client campaigns based on their ability to help you achieve your goals and KPIs.
- Keep an eye on the campaign’s progress as it’s being carried out by external media partners, and consider setting up regular meetings with key partners to discuss progress and answer any questions.
- Create multi-channel paid media suggestions based on the client’s goals.
- The ability to navigate the buying process for business software and quickly identify relevant new channels in the B2B market, tailored to a specific industry or buyer profile.
- Expertise in digital media marketing, with 4-6 years of experience, and in negotiating advertising strategies and budgets with outside vendors, with 2-4 years of experience.
- Three or more years of experience in media planning and purchasing spanning paid search, social, programmatic, and direct buys.
- Experience with ad negotiation, native media buys, and content marketing. Experience working directly with outside media sales teams.
- Through coordinating media buys with third-party suppliers, you can potentially reduce fees and provide your clients with more value-added choices at no extra cost.